COLLABORATORS:
Ashley JohnstonPRODUCT DESIGN ILLUSTRATION 2025 THE CONTEXTCommissioned by UK-based company Wine52 to design a wine label for a California-produced wine. The brief was to create an illustration that reflected the spirit and identity of California while resonating with an international audience.
THE OUTCOMEThe final design centers on golden poppies, chosen for their rich color and resilience. Known for its ability to survive harsh conditions, such as wildfires, the flower has become a symbol of strength and beauty, capturing both the landscape and the enduring spirit of California. The illustration was applied as the primary label artwork, pairing regional identity with expressive design.