Popaeg - Wine 52

COLLABORATORS:
Ashley Johnston
PRODUCT DESIGN
ILLUSTRATION
2025

THE CONTEXT
Commissioned by UK-based company Wine52 to design a wine label for a California-produced wine. The brief was to create an illustration that reflected the spirit and identity of California while resonating with an international audience.


THE OUTCOME
The final design centers on golden poppies, chosen for their rich color and resilience. Known for its ability to survive harsh conditions, such as wildfires, the flower has become a symbol of strength and beauty, capturing both the landscape and the enduring spirit of California. The illustration was applied as the primary label artwork, pairing regional identity with expressive design.












PROCESS


Thank you for being here - Ant