BRAND IDENTITY
POSTER DESIGN
2024 THE CONTEXTThe goal for this project was to develop a visual identity for a music and arts festival honoring the legacy of Pulse Nightclub. The brief focused on celebrating queer community, creativity, and resilience through movement, sound, and immersive experiences.
THE OUTCOMEThe identity draws inspiration from the Pulse Nightclub sign and the rhythm of the music found within, with “sonic flower” patterns as a central graphic system. A rainbow-inspired color palette strikes a balance between boldness and care, while futuristic typography and a subtle, sine wave-influenced logo unify the visual system.
Applied across promotional materials and large-scale installations, the event creates an emotionally resonant experience that amplifies queer voices and celebrates a hopeful, vibrant future.