THE CONTEXTConcept brand identity for REACH LA. REACH LA is a non-profit organization based in Los Angeles, California, that celebrates the LGBTQ+ community through transformative community enrichment programs.
REACHLATHE APPROACHUsing textures and shapes, a dynamic system is created to emphasize the complexities and beauty of the LGBTQ+ community.
THE OUTCOMEA celebratory and dynamic system was created that represents the inclusive spaces that have emerged from the exclusion the LGBTQ+ community experiences. The creation of additional space along with a representation of internal growth.