El Fin Del Sol

Brand Identity
Motion Design
Poster Design
2023

THE CONTEXT
Creating a concept for a music festival that aligns with the rare celestial event of the 2024 Total Solar Eclipse while grounding the experience in Mexican culture, mythology, and identity.


THE OUTCOME
El Fin del Sol is a concept festival set in Torreón, Mexico, one of the cities along the eclipse’s path of totality. The visual identity draws from Aztec mythology, specifically the goddess Tzitzimītl, who was believed to devour the sun during an eclipse. 

The design incorporates bold, cosmic visuals with mythological symbolism to build a narrative-driven system. The event centers female artists of Mexican heritage and reclaims the myth as a celebration of power, transformation, and cultural pride. The result is a striking brand identity that merges ancient storytelling with contemporary sound and movement.







El Fin del Sol - Motion Poster
El Fin del Sol - Event Signage
El Fin del Sol - Street Posters
Thank you for being here - Ant