El Fin Del Sol

Brand Identity
Motion Design
2023

THE CONTEXT
With the Total Solar Eclipse occurring on April 8th, 2024, a concept Music Festival event was created to highlight the significance of its presence in Mexico.









Path of Totality

THE APPROACH
Torreón was decided as the event's location by examining the totality path within Mexico. Drawing inspiration from ancient mythology, the visual graphics for this event were inspired by the Aztec god ​​Tzitzimītl, believed to have attacked the sun, causing the celestial event we know today as the Total Solar Eclipse. Tzitzimītl being female, this event was alsointerpreted as Tzitzimītl devouring mankind.




Tzitzimītl
THE OUTCOME
El Fin del Sol: The Arrival of Tzitzimītl coincides with the Total Solar Eclipse and its moment of totality in Mexico, featuring female artists with Mexican heritage. This event celebrates a celestial phenomenon and a platform for showcasing Mexico's diverse talents and cultural richness.

Brillaremos-Julieta Venegas

Tenochitlan-Mon Laferte

Petrolera-Tayhana


El Fin del Sol - Motion Poster
El Fin del Sol - Event Signage
El Fin del Sol - Street Posters
Thank you for being here - Ant